To make an actual living from streaming… do you have any idea how many MILLIONS of streams you would need to be getting? About 10 million to earn what a teacher gets paid in a year. That’s a very black & white way to look at an extremely complex umbrella. (Photo by Kmeron, Creative Commons, Attribution 2.0 Generic, c by 2.0) If not, it could seriously stunt the company’s future growth.įor now, Daniel Ek is promising pie-in-the-sky growth, saying that the company ”will give thousands and thousands of artists, songwriters, producers and so on the chance to do what they love, and their fans love, while being paid fairly for doing it”. If the streaming service wants artists to stay on board, they will have to re-examine their payment structures so it is viable for artists. But, artists are not really buying what Spotify is claiming. ”We love music, we love all the amazing people who make it, and we want to succeed together,” Ek continued. The question is whether Spotify is actively addressing this issue, or simply spinning platitudes. Others like Lady Gaga have played along with Spotify, but ultimately complained. Shortly after Swift pulled her music from Spotify, superstars Adele and Prince amongst several others have followed suit. According to reports, the cut that artists are getting works out less than half-a-penny a play, and artists are simply not satisfied.Īnd the biggest strikes are coming from superstars. Despite Spotify claiming that 70% of its revenue is paid back into the music industry and that it has paid in excess of $2 billion to the music industry since it was founded in 2008, many are still questioning who actually benefits. For many artists, the benefits don’t seem to be trickling down.
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